A specific kind of female jealousy starts with hating her and ends with you zooming in on her eyeliner at 1:14 in the morning. You tell yourself you are gathering evidence. Sure, babe. Twenty minutes later you know where she gets her hair done and you have already decided her lipstick is ugly, which naturally means you are now trying to find the shade online. Bella Sorin’s ‘MAYBELLINE’ understands that spiral better than I would personally like documented. The lipstick belonged to the woman her boyfriend cheated with, which is already messy enough, but Bella does something far more interesting with it. She turns the other woman into a whole fucking aesthetic.
The production keeps that obsession compact and glossy, pulling from the short-form electronic world Bella has been building online since 2023. ‘MAYBELLINE’ barely clears two minutes and behaves like it knows attention is expensive. The repetition works because the song is supposed to feel fixated. Bella keeps circling the same word until Maybelline stops sounding like a makeup brand and starts sounding like a girl you cannot stop thinking about even though you would rather die than admit that to her face.
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That fixation starts with “I need you” repeated until the pronoun gets slippery. The obvious assumption is the boy, but the song refuses to keep him at the center for long. Bella moves into “She’s so addicted with / lipsticks, mascara, eyeliners and more,” and suddenly we are studying her instead. That shift is the whole juicy little problem. The woman who should be competition becomes fascinating. I know that move. You start by checking whether she is prettier than you and end up wondering if her fucking mascara really is that good.
Bella pushes the idea harder when she turns the brand name into an action with “Just wanna Maybelline / Just give me Maybelline.” Maybelline becomes the girl and the look she represents. It starts functioning like a fantasy version of femininity Bella can wear for herself. That is why “I wanna more just like my / Maybelline” feels slightly unhinged in the fun way. Jealousy has already crossed over into aspiration. She is studying the woman who hurt her and quietly stealing the parts worth keeping. Frankly, if somebody is going to ruin your relationship, the least she can do is leave behind a decent beauty recommendation.
Then Bella drops “I’m in the air and I feel like I’m a butterfly,” which gives the obsession a little makeover fantasy of its own. Butterflies are transformation, and this whole track keeps treating beauty like something you can put on until you feel different inside it. The song never turns into some earnest self-discovery speech because thank fuck for that. Bella keeps the whole thing shallow in the smartest possible way. Sometimes lipstick really can be that serious when the woman wearing it has been living rent-free in your head.
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The killer joke arrives near the end with “Maybe she’s born with it, maybe it’s Maybelline.” Everybody knows the slogan, so using it here lets Bella poke at the question sitting underneath the entire song. Is this girl naturally magnetic or did Bella build her into something larger while obsessing over every little surface detail? I’ve turned another woman into a supermodel in my head because a man chose her over me. Then I saw her in daylight and realized jealousy had been doing free Photoshop work.
Moscow-born Bella Sorin has been shaping her music and fashion instincts side by side, with electronic influences coming from artists such as Frost Children and Ayesha Erotica. She premiered ‘MAYBELLINE’ in Paris while chasing a fashion-school future that is still being built from laptops and whatever she can get her hands on. That DIY reality makes the song’s fixation on beauty feel even better. Bella is interested in wanting the whole fantasy before she can afford all of it, then turning that hunger into part of the look.
The funniest part is that I still cannot decide whether Bella wants the lipstick or the woman attached to it, and I think the song is smarter for refusing to clean that up. ‘MAYBELLINE’ takes the other woman and turns her into inspiration without making the humiliation disappear. That is girl logic at its messiest. Hate the bitch, study the bitch, steal the shade. Then wear it better.
